Meanwhile, Alex founded the company Parallel Production with a vision to produce projects involving a combination of text, audio, art and film. Creating a clear cooperation between all parties involved. That each form contributes its knowledge, vision and interpretation was an important ingredient in the Parallel’s vision.
Another important ingredient for the project Property of Scavenger was to offer a free digital copy along with a limited printed edition. Already established channels for e-books were not chosen because of the impossibility of adding optional design to their templates. Instead Parallel prepared for a different approach. The plan to produce a website for the story and illustrations was established, allowing for the possibility to develop the content, with graphic design as a vital component.